Main Consequences of Prior Export Performance Results: An Exploratory Study of European Exporters

摘要: With the exception of work Lages and colleagues, international marketing literature has been examining performance exclusively as a dependent variable. This exploratory study builds on this emerging body to discuss main outcomes performance, it is expressed through perceptions European export managers. According results cross-national Portuguese British exporting firms, paper indicates that consequences previous are: a) need seek improvement result bad b) maintain strategy good c) market diversification, d) focus competition, e) product f) quality, more attention g) macro h) micro factors. Future research encouraged investigate an independent