Inversée vous avez dit inversée ? - Une typologie stratégique de l’innovation inversée
作者： Caroline Hussler , Thierry Burger-Helmchen
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摘要: Cet article interroge la singularite et portee du concept d’innovation inversee. Les auteurs tentent de clarifier litterature foisonnante sur ce theme en developpant un cadre analytique novateur. L’originalite consiste a questionner ou les dimensions qui se trouvent precisement inversees. Une relecture (a l’aulne l’innovation rupture) leur permet finalement faire emerger deux ideaux types inversee, chacun d’entre eux soulevant des enjeux manageriaux particuliers.
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