作者: Robin Gregory , Sarah Lichtenstein , Paul Slovic
DOI: 10.1007/BF01065813
关键词: Economics 、 Willingness to pay 、 Constructive 、 Decision analysis 、 Value (ethics) 、 Actuarial science 、 Principal (computer security) 、 Cognition 、 Contingent valuation 、 Damages
摘要: The use of contingent valuation (CV) methods for estimating the economic value environmental improvements and damages has increased significantly. However, doubts exist regarding validity usual willingness to pay CV methods. In this article, we examine approach in light recent findings from behavioral decision research constructive nature human preferences. We argue that a principal source problems with conventional is they impose unrealistic cognitive demands upon respondents. propose new approach, based on value-structuring capabilities multiattribute utility theory analysis, discuss its advantages disadvantages.