Patient use of social media to evaluate cosmetic treatments and procedures.

摘要: Background: With a growing sphere of influence in the modern world, online social media serves as readily accessible interface for communication information. Aesthetic medicine is one many industries increasingly influenced by media, evidenced popular website, “RealSelf,” an community founded 2006 that compiles ratings, reviews, photographs, and expert physician commentary nearly 300 cosmetic treatments. Objective: To investigate current preferences patients regarding non-surgical, surgical, dental treatments on RealSelf documented medical literature.Methods: On single day data collection, all or procedures reviewed website were tabulated, including name, percent “worth it” rating, total number average cost. Patient satisfaction rates literature each treatment procedure also recorded. Statistical t-testingcomparing ratings was performed category—non-surgical, dental.Results: The top ten most-commonly non-surgical treatments, surgical procedures, 5 along with recorded table format ranked rating. Paired t-testing revealed significantly higher than both (p=0.00076) (p=0.00056), no statistically significant difference treatments.Conclusions: For prospective interested sites such may offer information helpful to decision-making well enable providers build reputations expand practices. “Worth may, fact, represent more transparent view procedural outcomes relative high literature. Massive patient experiences made possible through will continue practice medicine, aesthetic otherwise.