The determinants of entrepreneurial activity
作者： Michael H. Morris , Pamela S. Lewis
DOI: 10.1108/03090569510094991
关键词:
摘要: Examines the interface of entrepreneurship and marketing. Defines as a variable phenomenon that can be applied at societal, organizational individual levels. Marketing is conceptualized fundamentally entrepreneurial activity. Argues an environmentally‐driven environmental determinants categorized into three groups: infrastructure; turbulence personal life experiences. Draws out implications these determinants, corresponding level they produce, for nature role marketing macro micro
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