Commercializing the Unpredictable: Perspectives From Wildlife Watching Tourism Entrepreneurs in Sweden

摘要: ABSTRACTTourism companies that offer wildlife watching experiences share a unique property—they build their business on promise they have no guarantee of fulfilling (showing wild animals). The factor luck becomes important, as evident in the advertisement texts tours. Understanding commercialization uncontrollable natural phenomena (wild animals) similarly uncertain setting (wilderness) is aim our article. In this illustrative case study, we examine Sweden, focusing free ranging bear, moose, wolf, roe-deer, beaver, and seal. Through interviews participant observations with eight entrepreneurs, elaborate following major themes help understand specific challenges associated these businesses: lack control an inherent property tourism, agency continuous negotiation uncertainties within operational setting, importance guide performances “secon...