The Supply of Nature-based Tourism in Sweden : A National Inventory of Service Providers

作者: Lusine Margaryan , Peter Fredman

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摘要: This report provides a descriptive overview of national inventory nature-based tourism (NBT) service providers in Sweden. In order to obtain representative sample “geographical distribution” approach was used based on the cooperation regional tourist bureaus. As result, contact information 2060 received. Following two non-response check-ups and screening question effective 1821 NBT (referred as “companies”) follow-up web survey resulted 648 valid responses. Results from are reported under following themes: Business operations; Seasonality geographical distribution; Influence other land users; The role National Parks; Nature wildlife; Infrastructure, access legal rights; Environmental responsibility; Sales costs; Employment; market for Networking. Open ended questions Appendices. Among many results presented we like highlight following; general impression is that rather diversified sector which relies multiple business operations. Only about 20 % companies have one hundred percent their annual sales NBT. supply Sweden circles around different types water activities large extent when measured vis-a-vis importance sales. It also summer – between 60-80 all respondents ranked months June-September most important season. Guided nature accommodation while fishing, kayaking, canoeing and/or rafting recreation activities. Future growth Swedish likely. While 37 classified themselves being phase 6 start-up, only 8 were recession 2 liquidation. counties having highest absolute number Vastra Gotaland, Norrbotten, Jamtland Ostergotland. majority dependent with an external ownership. freedom roam very three-quarters four think this opportunity no at all. Hiking trails cabins infrastructure. Three environments operations forests, lakes, rivers waterfalls. Hydroelectric dams, wind power plants forestry among uses negative study. Between 5-15 study engaged environmental responsibility programs such sustainability reporting, CSR or carbon offsetting measures. Looking wildlife find fish, birds moose important. 14 within 5 km range Park. average sale close million SEK total estimated least 3,6 Billion SEK. There small terms Just over 60 reports full time year round employment 40 part working Most employees county where company registered. About five outside registered 15 countries than Majority private segment. On average, heavy reliance (proportion 80-100%) customers same contrast, Finally, 17 similar proportion (international customers). Besides foreign markets Germany, Denmark, Netherlands Norway. few more distant Asia USA. Around 22 cooperate Ecotourism Association (Svenska ekoturismforeningen), Federation Farmers (LRF) Tourism (STF) respectively. less common be affiliated hospitality industry (Visita) forest owner association. Almost half another non-service immediately prior starting/getting employed by current company. third worked 39 experience before they started became employee currently work.

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