Improving R&D Performance through Networking – Lessons from Canon and Sony

摘要: The cost and complexity of R&D efforts today, coupled with accelerating technological change shrinking product lives, create an urgent need to improve performance. Canon Sony do this by focusing their internal on the commercialization technology, while going outside source specialized technologies competencies. In article, we will argue that external sourcing advanced related competencies actually enhances a company’s ability perform market-driven commercialize these technologies. We first examine how keep activities responsive market needs, then discuss link between Manufacturing.