Entrepreneurship through relationships - navigating from creativity to commercialisation

摘要: This paper explores the role of relationships in emergence a network's value creation structure. The strategic navigation from creative exploration to global exploitation through use so-called transformation networks is particularly highlighted. creativity phase requires creator with visionary leadership. commercialisation phase, on other hand, technology integration and marketing excellence. Realising that this more than bright inventor, Anoto brought right complementary assets at distinct phases process. Our case illustrates how integrator marketeer profiles were into networked act entrepreneurship for joint across an ocean gave birth standard digital writing. By combining theories open innovation networking, theoretical framework developed analyse different nature (or structure) which can be accessed, transferred transformed commercialised innovation. analysis suggests are embedded unlocked by three types networks: networks, process networks. It also ideal approach accessing shifts over research development management process, happens these levels requiring fundamentally approaches leadership relationship management. Current literature describes as continuous – not dynamic without any distinction structures evolve interact