Enhancing University Business Curriculum Using an Importance-Performance Approach: A Case Study of the Business Management Faculty of a University in Malaysia.
作者： Salina Daud , Nurazariah Abidin , Noraina Mazuin Sapuan , Jegatheesan Rajadurai
DOI: 10.1108/09513541111159059
关键词:
摘要: Purpose – This study seeks to investigate the potential gap between important dimensions of business graduates' attributes and actual performance these graduates in their post‐graduate employment. These have completed a business‐related degree from management faculty higher education institution (HEI) located Peninsular Malaysia. The are considered four broad areas, namely, knowledge, skills, abilities, personality.Design/methodology/approach A questionnaire seeking responses managers reflecting importance ratings essential for graduates, corresponding attributes, was distributed all companies employing school. Importance‐performance analysis used evaluate managers' perceptions determine performance. graduates'...
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