Preparing for Antibiotic Resistance Campaigns: A Person-Centered Approach to Audience Segmentation.

摘要: Antibiotic resistance is a growing threat to public health that calls for urgent attention. However, creating campaigns slow the emergence and spread of drug-resistant pathogens challenging because goal-antibiotic stewardship-encompasses multiple behaviors. This study provided novel approach audience segmentation multifaceted goal, by using person-centered identify profiles U.S. adults based on shared stewardship intentions. The latent class analysis identified three groups: stewards, stockers, demanders. findings suggest with goals aimed at encouraging stewards follow through their intentions, stockers dispose leftover antibiotics, convincing demanders accept providers' evidence-based judgment when prescription antibiotics not indicated. Covariate showed people who held more inaccurate beliefs about what can treat had higher odds being instead stewards. People stronger mavenism also covariate theoretical insight into strategies pursue in targeting these 3 groups.