Providing Parents with Online Privacy Information: Approaches in the US and the UK

摘要: Policy makers are faced with the task of ensuring that parents offered information on children's Web sites to help them reduce their online privacy risks. This exploratory research compares approaches two countries different regulatory philosophies regarding privacy: United States, a limited and sectoral approach general but formalized privacy, Kingdom, comprehensive overarching no formal stipulations for privacy. We examined statements 100 from each country in order compare products environment. ********** As billions dollars commerce shift digital platforms, consumer remains an ongoing concern (Hopkins 2006). Governments many face challenge creating effective Internet policies will protect rights control personal (Lwin, Wirtz Williams 2007; Norberg, Horne 2007). One particularly vulnerable group consumers regard risks is children Stanaland Miyazaki 2008). Child advocacy groups, including American Academy Pediatrics Psychological Association, have recently called upon Federal Trade Commission (FTC) increase oversight companies track behavior minors online, arguing adolescents divulge more than they realize do not understand issues (Menn Semuels thus individual Lwin, (2007, p. 583) found "consumers look both organizational governmental regulations safeguard privacy," also reported robust can concern. How influence available sites? The current specific examine types these given form approach. results content analysis States Kingdom discussed, recommendations future education policy given. BACKGROUND Online Consumer Privacy In addition exchange money services, transactions now involve what considered be "second exchange" access, convenience, customization or some other type value (Milne, Culnan Greene Although users attempt strike balance between provide receive return (Sheehan Hoy 2000), there still inherent conflict marketers' implementation personalized communication strategies consumer's right (Pitta, Franzak Laric 2003). Consumers only able if possess necessary make relevant choices (Nairn Monkgol assess benefits costs second exchange, must informed site's plans using data, well-articulated prevent asymmetry (Spinello 2002). Accordingly, notifying collected by entity appears allay concerns 2000). …