Predicting Unethical Behavior Among Marketing Practitioners

摘要: A differential association model of unethical behavior was utilized to predict among marketing practitioners. The data were collected through a systematic random sample 280 managers selected from the 1975 American Marketing Association roster. Newstrom and Ruch 's 17-item ethics scale used develop six types predictors behavior, "What I do, " marketers. These variables included (1) marketer's beliefs, believe"; (2) what marketer thought his peers believed, "Peer beliefs"; (3) top management believes"; (4) did, my do"; (5) opportunity had become involved in un-ethical "Opportunity for peers"; finally (6) himself "Individual opportunity." In case these practitioners, their pe...