Gamification as a moderator for the impact of intrinsic motivation: Findings from a multigroup field experiment

摘要: Abstract Gamification, the application of game elements (i.e., motivational affordances) in non-game contexts, has shown a promising potential to increase individuals’ intrinsic motivation and positively impact their attitudes behaviors. However, few studies exist that empirically test effectiveness gamification applications controlled experimental setting. To fill this gap, we compared results from gamified non-gamified workshops conducted with Austrian students. A total 384 individuals participated field experiment, 261 whom were subjected multitude elements, while 123 served as control group. In context, findings show stronger influence motivation, measured by enjoyment curiosity, on attitude behavioral intention, greater explanatory power model. Gamification therefore moderates exogenous variables amplifies effect motivation.