Gender differences in vegetarian identity: How men and women construe meatless dieting

摘要: Abstract Meat is deeply associated with masculine identity. As such, it unsurprising that women are more likely than men to become vegetarian. Given the gendered nature of vegetarianism, might and who vegetarian express distinct identities around their diets? Through two highly powered preregistered studies (Ns = 890 1775) self-identified vegetarians, combining both frequentist Bayesian approaches, I found differ along dimensions identity: (1) dietary motivation (2) adherence. Compared men, reported they prosocially motivated follow diet adhere strictly (i.e., less cheat eat meat). By considering differences in how construe dieting, investigators can generate deeper insights into eating behavior.