Retailing Without Frontiers

摘要: Retailing has always been considered a business that doesn’t travel well. Many historical efforts at taking retail formats across borders have failed. The number of truly successful international — particularly intercontinental retailers is still very small. However, the conditions for internationalisation are changing, and we believe can will become as fmcg producers over next 30 years, albeit with many failures reversals along way. Before give our reasons view, begin brief review poor history retailing internationalisation.