Erfolg und Produktivität unterschiedlicher Internationalisierungsstrategien von Handelsunternehmen
作者： Bernhard Swoboda , Stefan Elsner
DOI: 10.1007/978-3-8349-6663-6_12
关键词:
摘要: Dieser Beitrag untersucht auf Basis des Integration-Responsiveness-(IR-)Frameworks die Praferenzen von Handelsunternehmen fur Internationalisierungsstrategien sowie Erfolgs-/ Produktivitatsunterschiede einzelner Internationalisierungsstrategien. Daruber hinaus wird zwischen Food-/Near-Food- und Non-Food-Handelsunternehmen kontrastiert.
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