From Stopford and Wells's Model to Bartlett and Ghoshal's Typology: New Empirical Evidence. (1)

摘要: Abstract * The aim of this paper is to test whether the theoretical models concerning international structures and strategic approaches explain behaviour internationalisation firms from a newly liberalised Economy. Key Results Using sample 117 Spanish MNC, high correlation between development strategy in sampled has been validated. Introduction When company establishes foreign subsidiary new relationships will appear, forcing that adapt its organisational structures. In general, there no one way these conditions, but are some patterns have observed cases. diversification products related product divisions, markets area divisions both types associated with matrix or mixed However, it be insufficient just change structure; set variables considered. These shape processes flow along (Bartlett 1986, Bartlett/Ghoshal 1989). Therefore, research which allow co-ordination control activities turned into crucial aspects considered multinational companies (Ghoshal/Nohria 1993, Nohria/Ghoshal 1994). Both approach structure decisive influence processes. initial were established last two decades recently interest fields study developed (Egelhoff 1997, Hedlund/ Ridderstrale Hedlund 1999, Harzing 2000). Following stream research, purpose analyse "classical" theories context economy. attempts answer following question: Are existing about valid for strategies investors integrated/liberalised country like Spain? supports argument basic underlying strategy-structure fit seems apply. research: 1) reconcile differences theory, 2) investigates how applicable theory emerging MNCs. Moreover, shows interaction formal Bartlett Ghoshal's research. This fact also contributes overcome problem relative lack empirical work verifying extent such (Harzing article structured as follows. Section reviews main characteristics focuses. It hypotheses those structures, growth focuses adopted by companies. next section discuses methodology applied operationalisation whereas four presents statistical analysis discussion results. Finally, reveals conclusions. Literature Review Hypotheses International Structures Companies may adopt variety structural forms when they implement an strategy. identified described great number works (Stopford/Wells 1972, Robock/Simmonds 1973, Franko 1976, Galbraith/Nathanson 1978, Egelhoff 1982, Dunning 1993). stage expansion, sales extension domestic sales. As long firm increases presence creating subsidiary, mother-daughter can (Franko 1974). A level independence corporate transfer expatriates, implies based on socialisation, characterise (Edstrom/Galbraith 1977). …