The influence of cultural aspects on public perception of the importance of CSR activity and purchase intention in Korea
作者： Jiyang Bae , Soojung Kim
DOI: 10.1080/01292986.2012.725174
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摘要: … In this light, this study examined the role of individual-level cultural characteristics, as one of … order to understand the influence of cultures on CSR perceptions and purchase intentions. …
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