Consumer Perceptions of Responsibility

摘要: This chapter is an inaugural attempt to conceptualize consumer perceptions of responsibility. In the introduction, author makes case for emergent but under researched phenomenon consumers’ self-ascribed sense social After teasing out philosophical concept responsibility, and basic tenets perception theory, they are linked together new insights into how this theory can inform understandings The scarce growing body literature about responsibilities then summarized. includes felt a orientations corporations as architects ends with discussion culture informs responsibilities. overview Western Eastern notions summary Hofstede’s cultural dimension it responsibilities, wrapping up exploration impact on Scholars practitioners challenged champion evolution serving scaffold jump start political, philosophical, theoretical, practical exercise.