Customer relationship-based strategic planning using balanced scorecard - a case study
作者： S Nagarajan , A Sam Nallathambi , PLK Palaniappan , Balan Sundarakani , None
DOI: 10.1504/IJENM.2010.037935
关键词:
摘要: Balanced scorecards is strategic planning tool which can align the organisation to vision of success, and get people working on right things focusing results. Development balanced scorecard system like putting a puzzle together, where different pieces come together form complete mosaic. We developed conceptual framework model for implementation with focus customer relationship-based planning. successfully implemented case company it discussed in detail architecture scorecard.
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