Perception and motivation to purchase organic products in Mediterranean countries
作者： Bahri-Ammari Nedra , Sandhir Sharma , Aymen Dakhli
DOI: 10.1108/JRME-07-2014-0015
关键词:
摘要: Purpose – This paper aims to study the determinants of consumer purchasing behaviour organic product in emergent countries. These variables are related products such as perception, attitude, motivation (health and environmental concern), implication intention. Design/methodology/approach is based on exploratory confirmatory analysis that seeks purify get a new scales structure. The shows effect perception consumers who intend buy an product. authors used structural equation modelling confirm different relationships. Findings Purchasing intention, concerns) have strong direct positive products. However, relationship between one side, attitude/purchasing intention behaviour, oth...
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