A Decade of Controversy: Balancing Policy With Evidence in the Regulation of Prescription Drug Advertising

作者: Dominick L. Frosch , David Grande , Derjung M. Tarn , Richard L. Kravitz

DOI: 10.2105/AJPH.2008.153767

关键词:

摘要: … care, but instead as active participants who play a key role in making clinical decisions with their health care … in clinical decisions; however, the downstream effects may vary significantly …

参考文章(84)
Richard L Kravitz, Michael S Wilkes, Robert A Bell, The educational value of consumer-targeted prescription drug print advertising. Journal of Family Practice. ,vol. 49, pp. 1092- 1098 ,(2000)
Martin S. Lipsky, Christine A. Taylor, The opinions and experiences of family physicians regarding direct-to-consumer advertising Journal of Family Practice. ,vol. 45, pp. 495- 499 ,(1997)
J. S. Vaidya, U. D. Naik, S. G. Vaidya, Sports sponsorship by cigarette companies influences the adolescent children's mind and helps initiate smoking: results of a national study in India. Journal of the Indian Medical Association. ,vol. 97, pp. 354- 359 ,(1999)
Valerie Leiter, Peter Conrad, Medicalization, markets and consumers. Journal of Health and Social Behavior. ,vol. 45, pp. 158- 176 ,(2004)
Richard L. Kravitz, Michael S. Wilkes, Robert A. Bell, Direct-to-consumer prescription drug advertising, 1989-1998. A content analysis of conditions, targets, inducements, and appeals. Journal of Family Practice. ,vol. 49, pp. 329- 329 ,(2000)
Hugh J. White, Lindsey P. Draves, Roland Soong, Chris Moore, ‘Ask Your Doctor!’ Measuring the effect of direct-to-consumer communications in the world’s largest healthcare market International Journal of Advertising. ,vol. 23, pp. 53- 68 ,(2004) , 10.1080/02650487.2004.11072872
Margaret Winstanley, Noni Walker, Stephen Woodward, Tobacco in Australia : facts and issues 1995 Quit Victoria. ,(1995)
Thomas A. Birkland, An Introduction to the Policy Process Routledge. ,(2019) , 10.4324/9781351023948