作者: Kevin J. O'connor , Dwight A. Merriman
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摘要: A computer system for automatic replacement of advertisements includes an advertising server selecting advertisement based on criteria related to the individual viewer. In particular, are selected a given user, past behavior that specific user. Advertiser web sites network configured anonymously report back user activity such as visit dates, purchases, product pages visited and like. Alternative reporting embodiments include email, file transfer protocol spotlight tags. User lists processed select candidates re-targeting. Candidates re-targeted identified their own activity, stored in list candidate ID's. When is at any affiliate site, delivered