Global strategy: An organizing framework

摘要: Global strategy has recently emerged as a popular concept among managers of multinational corporations well researchers and students in the field international management. This paper presents conceptual framework encompassing range different issues relevant to global strategies. The provides basis for organizing existing literature on topic creating map field. Such can be useful teaching also guiding future research this area. article, however, is primarily directed at corporations, aimed providing them with relating synthesizing perspectives prescriptions that are currently available strategic