Denmark: Nominations for the Most Visible Companies for the Danish RQ

摘要: Denmark has a fairly small group of companies with an extremely high visibility among the Danish public, as been seen in all kinds reputation and media rankings during last 15 years (Schultz, Mouritsen & Gabrielsen, 2001). These are effect national ‘usual suspects’ terms reputation. In in-depth study company based on Fourtune-method, this article demonstrates ‘stickyness’ these companies, general public. The shows that size is only significant dimension correlates their ranking (compared to financial performance age).