REPRESENTAÇÕES DO LUCRO NO COMÉRCIO DE ARTIGOS RELIGIOSOS: interpretações do sagrado e do profano no cotidiano das organizações

摘要: We analyze in this paper which and how social representations of profit are produced the commercialization religious products. The analysis is oriented by an interpretative approach, presupposes that sharing a way to share idea, and, therefore, affirm identity belonging group. Studies fields Social Psychology, Sociology, Anthropology basis research. used content technique interviews with thirty organizations from following religions: catholic, evangelic, spiritism,  umbanda  and  candomble , located four cities. Results show process generation representational undergoes different discrepancies: distortions, supplementations, subtractions. And, thus, representation reveals its practical character adjusting subject surroundings, orientation action, interpretation experience conduct organization material, moral symbolic contexts.