Beware of Dane-Geld: Even if Paid, M-Service Adoption Can be Slow
作者： Ioanna D. Constantiou , Lars Andreas Knutsen , Jan Damsgaard
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摘要: Despite the 83% mobile phone penetration rate, Danish telecommunications market has witnessed slow uptake of advanced services available over GPRS and 3G. In this paper we report results from a survey 1,103 respondents. We delineate four categories users in based on technology use explore their differences or similarities terms experience, service use, innovativeness, technology-service requirements. argue that when congruencies across are present, these can be areas exceptional importance for catalyzing behavioral changes necessary to make more reach masses users. particular, limit current Dane-geld problems, e-mail compatibility between communications, computers Internet appear as important factors direct development efforts
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