作者: Earl D. Honeycutt , Shawn Thelen , Kathryn T. Cort , Elvira A. Zamora
DOI: 10.1007/978-3-319-11848-2_16
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摘要: This study examines Philippine business student preparation, attitudes toward sales and achievement motivation, preference for careers in marketing. First, 26% of students expect to work marketing/sales, but most major other disciplines. Second, marketing those intending scored higher on a career scale. Third, neither gender nor grade-point-average impacted choice. Managers are presented with discussion implications the study.