Sales Career Preparation in the Philippines

作者: Earl D. Honeycutt , Shawn Thelen , Kathryn T. Cort , Elvira A. Zamora

DOI: 10.1007/978-3-319-11848-2_16

关键词:

摘要: This study examines Philippine business student preparation, attitudes toward sales and achievement motivation, preference for careers in marketing. First, 26% of students expect to work marketing/sales, but most major other disciplines. Second, marketing those intending scored higher on a career scale. Third, neither gender nor grade-point-average impacted choice. Managers are presented with discussion implications the study.

参考文章(11)
Darrel D. Muehling, William A. Weeks, Women's Perceptions of Personal Selling: Some Positive Results Journal of Personal Selling and Sales Management. ,vol. 8, pp. 11- 20 ,(2013) , 10.1080/08853134.1988.10754477
William R. Swinyard, Michael J. Swenson, Scott M. Smith, Frederick W. Langrehr, The Appeal of Personal Selling as a Career: A Decade Later Journal of Personal Selling and Sales Management. ,vol. 13, pp. 51- 64 ,(2013) , 10.1080/08853134.1993.10753936
Earl D Honeycutt, John B Ford, Michael J Swenson, William R Swinyard, Student Preferences for Sales Careers Around the Pacific Rim Industrial Marketing Management. ,vol. 28, pp. 27- 36 ,(1999) , 10.1016/S0019-8501(98)00020-0
Alan J. Dubinsky, Perceptions of the Sales Job: How Students Compare with Industrial Salespeople: Journal of the Academy of Marketing Science. ,vol. 9, pp. 352- 367 ,(1981) , 10.1007/BF02729877
Ronald L. Tatham, Rolph E. Anderson, Joseph F. Hair, William C. Black, Multivariate data analysis (4th ed.): with readings Prentice-Hall, Inc.. ,(1995)
William A. Weeks, Darrel D. Muehling, Students' perceptions of personal selling Industrial Marketing Management. ,vol. 16, pp. 145- 151 ,(1987) , 10.1016/0019-8501(87)90019-8
Sandra Hile Hart, William C. Moncrief, A. Parasuraman, An empirical investigation of salespeople’s performance, effort and selling method during a sales contest Journal of the Academy of Marketing Science. ,vol. 17, pp. 29- 39 ,(1989) , 10.1007/BF02726351
John B. Ford, Earl D. Honeycutt, Mathew Joseph, New Zealand Students’ Preferences for Careers in Sales: Implications for Marketing Educators Springer, Cham. pp. 312- 316 ,(2015) , 10.1007/978-3-319-13147-4_79