How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
作者： Steffi De Jans , Veroline Cauberghe , Liselot Hudders
DOI: 10.1080/00913367.2018.1539363
关键词:
摘要: Sponsored vlogs (video blogs that embed advertising) are increasingly targeting young adolescents and challenging their abilities to critically process advertising. This study examined the impact o...
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