Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures

作者: Sophia Van Dam , Eva Van Reijmersdal

DOI: 10.5817/CP2019-2-2

关键词:

摘要: … The second aim of this study is to explore adolescents’ perceptions of sponsorship disclosures for sponsored influencer videos and the role disclosures play in their evaluations of the …

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