The integration of forecasting and strategic planning
作者： Noel Capon , James M Hulbert , None
DOI: 10.1016/0169-2070(85)90017-2
关键词:
摘要: Abstract The paper analyzes the use of information in companies planning strategically versus those which are not. This contrast is used to build case for developing strategic forecasting capability focuses on a variety environments, proactive and interactive, creates need different kinds data bases techniques.
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