Creating tangible and intangible hospitality products with a sustainable value – The case of the Altes Land apples

摘要: This paper focuses on a specific sub-part of hospitality, namely sustainable product creation via regional integration. According to the research question “To what extent does integration local apple products contribute to value creation in Altes Land regard tourism stakeholders?” this examined value – defined as people, planet, profit created by one food speciality, apples Land. The region Land, situated close to Hamburg, Germany, is known for its and promotes them part cultural heritage region. For this purpose, concepts were creation, products. The primary was conducted form thirteen interviews with farmers, inhabitants domestic visitors. In addition, observation area focus farms. outcomes highlight multiple values created, where all different types interviewees perceived values three levels. their production are seen both high also making an economic environmental contribution economic terms, visitors are willing pay more specifically look out these when shopping, hence a special attached them. Keywords: