The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business

摘要: It is corporate culture which really makes organizations triumph in the long term. Gareth Jones and Rob Goffee introduce a way of assessing harnessing culture. Having identified four distinct types - Networked, Mercenary, Fragmented Communal they advise executives on how to change their They pose answer two questions: what your organization's culture? it right one for business challenges 21st century? In addition, authors ddress ethical issues manipulating ways people relate another, describe kind leadership styles tend emerge each type