A monitor for consumer confidence in the safety of food

摘要: Despite the fact that in developed countries food safety standards are higher than ever, incidents continue to occur frequently. The accumulation of might affect general consumer confidence food. Therefore, this thesis, concept is further conceptualised, and embedded within an integrative framework incorporates both its antecedents consequences. General determined by 1) trust societal actors, 2) recall media coverage, 3) perceived different product groups, 4) socio-demographic personality characteristics. behavioural consequences relate information search particular choice behaviours. A measure for developed, showing construct consists two distinct, although correlated, dimensions: optimism pessimism. In validated nomological network. results show pessimism activated sources, perceptions meat strongest determinants shown be stable over time, found applicable international context. terms relationship between consequences, it consumers low more likely revert specific risk relief strategies. depth analysis role actors shaping food, shows strength depends on chain actor, dimension trust, as well combinations dimensions trust. Overall, thesis has extended existing research largely focused food-related hazards, developing validating This informs stakeholders share responsibility about how develops complex environment production system, provides managers communicators, other stakeholders, with important insights tools better respond concerns issues.