Consumer attitudes towards Internet advertising: A social contract perspective
作者： Mary Ellen Gordon , Kathryn De Lima‐Turner
DOI: 10.1108/02651339710184316
关键词:
摘要: Advertising on the Internet can be viewed as a social contract between advertisers and Internet users. The attributes comprising this contract are: access to advertisements …
emeraldinsight.com参考文章(4)
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