Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework:
作者： George R. Milne , Mary Ellen Gordon
DOI: 10.1177/074391569101200206
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摘要: The authors conceptualize direct mail as an implied social contract between marketers and consumers. Four attributes constitute the contract: volume, targeting, compensation, and...
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sci-hub.se 参考文章(19)
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