System and method for providing merchant information and establishing links to merchants while presenting a movie

摘要: A system and method for providing on demand access to information related a movie while the is being presented user, where was generated from information, are described. The operates by presenting then receiving user query pertaining movie. determines frame of that when issued (the may extract this query, or itself). identifies, as specified portions relating frame, retrieves those information. These retrieved said user. Also discussed manager enable users create personalized versions movies, collections items. merchandise movie, connectivity merchants, users.