Deriving measures of attractiveness for shopping centres
作者： A.H. Spencer
DOI: 10.1080/09595237800185651
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摘要: Spencer A. H. (1978) Deriving measures of attractiveness for shopping centres, Reg. Studies 12, 713–726. Classical models are most inadequate in their representation the centres. Multidimensional scaling, particularly INDSCAL program, makes it possible to determine characteristics strongly perceived by different housewives. A survey North-East Lancashire shows that housewives share a common perceptual space centres supplying both groceries and greengroceries, but emphases on dimensions vary, often according closeness shops. Dimensions reflecting price, centre size location occur frequently need include these concepts housewives' responsiveness them is indicated.
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