Towards a cognitive gravity model: The case of consumer spatial behaviour
作者： Martin Cadwallader
DOI: 10.1080/09595238100185281
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摘要: Cadwallader M. (1981) Towards a cognitive gravity model: the case of consumer spatial behaviour, Reg. Studies 15, 275–284. A model is tested and found to be potentially useful predictor behaviour. Within context this study, mass component appears far more important than distance component, although it not clear whether should expressed in an additive, multiplicative or weighted additive form. Also, there evidence suggest that relative importance individual store attributes varies from store.
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