Education or regulation : managing behaviour change in the AFL

摘要: Amid the increasing commodification of sports, off-field practices elite performers are source considerable public scrutiny. Barely a week goes by when we do not hear about male sports stars behaving badly. Of course, sportsman behave badly they only tarnish their own reputations, bring disrepute to club and sport. To this end, there is growing industry awareness need manage develop professional sporting identities via variety education training processes. This paper reports on research undertaken into development activities AFL footballers, how organised, supported practiced. Drawing extensive interview data, reveals number tensions contradictions between aspirations different players, coaches mentors, range competing In explore possibilities for modifying behaviours attitudes risk management that centre provision compulsory educational seminars workshops. Foucault's later work care Self focus ways in which new expectations footballing identity being constructed managed.