APPRECIATIVE INQUIRY: AN ALTERNATIVE RE- SEARCH APPROACH FOR SUSTAINABLE RURAL TOURISM DEVELOPMENT

摘要: Tourism is one of the world’s fastest growing industries, and a major source income for developing countries. The opportunities offered by tourism industry globally are unquestionable, every country seeks to stimulate sustainable economic growth based on employment opportunities. Study potential activities in rural areas may increase benefits received from that will ensure synergy between development biodiversity conservation. Thus, this paper attempts discuss significance application Appreciative Inquiry approach as alternative research tool. AI offer researchers another worldwide methodology framing conducting research. It does not mean replace all approaches or can overcome challenges However, be considered new method, strategy research, which initiates positive changes especially communities.