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摘要: The last few years green innovation or „eco-innovation‟ is increasingly recognized as a main driver and goal of economic development. This represents marked shift from earlier when the environment generally was considered burden to business. paper seeks contribute fundamental evolutionary theorizing on dynamics “greening” economy, theme which has been little analyzed so far. suggests that greening process should be seen one most innovative changes in recent evolution entailing major structural change system. discussion aims more understanding techno-economic paradigm shifts. It argued an interesting case how selection properties are undergoing over time, neglected economics. concludes we may see emerging „green economy‟ specific historic era reflecting important competitive conditions characterizing modern knowledge economy. contributes mainly micro-theoretical forwarding strong paradigmatic explanation (green) evolution. At micro level, argues, exemplify, eco-innovation characterized by both processes creative destruction accumulation. proposes it possible define heuristics leading trajectory‟ at very general R&D level. impact pervasiveness this basic level influencing entire function partly underlying trajectory properties.