作者: Hsin-Lu Chang , Robert F. Easley , Michael J. Shaw
DOI: 10.1007/S10257-003-0005-3
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摘要: This research seeks to provide an economic framework for understanding two major forms of e-marketplaces: aggregation-oriented vs. exchange-oriented e-marketplaces. By analyzing the marginal benefit per transaction in alternative models, we are able determine most suitable B2B e-marketplace a wide variety product categories, market conditions, and procurement methods. For example, when companies sell commodities fragmented market, aggregation model is spot purchasing, exchange works best systematic purchasing. In addition, effect supplier consolidation information technology-enabled cost reduction on selection discussed.