Residents’ Perceptions of Mountain Destinations

摘要: Abstract This chapter analyses residents’ perceptions of mountain destinations. The aim is to develop a scale for assessing images. An extensive literature review and insights from an empirical study 315 residents the Serra da Estrela in Portugal, Alps France, Austria Switzerland, Peaks Europe Spain show that images held by local people refer dimensions: mystic/sacred, historic-cultural life; health affective image. Results were obtained both content analysis open-ended questions quantitative approach based on items identified as belonging specific dimensions review, whose relevance was confirmed through confirmatory factor using LISREL. Discussion focused theoretical practical implications findings limitations are also presented.