Demand chain management : Next generation of logistics management

作者: Per Hilletofth , Dag Ericsson

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摘要: In the literature several authors argue that there is a need for new generation of logistics management since business environment has changed. This philosophy identifies consumers and their requirements as starting point all supply chain activities more properly been termed Demand Chain Management (DCM). The purpose this paper to analyze if DCM should be regarded next furthermore illustrate its usefulness in practice through case study Swedish appliance manufacturer. Literature review findings show not merely development principles, but rather an integration marketing operations. It needed volatile consumer-oriented environments, which require higher levels customized products, faster product commercialization together with supply, manufacturing distribution on demand.

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