Organic as a Heuristic Cue: What Spanish Consumers Mean by Organic Foods
作者： Manuela Vega-Zamora , Francisco José Torres-Ruiz , Eva Mª Murgado-Armenteros , Manuel Parras-Rosa
DOI: 10.1002/MAR.20699
关键词:
摘要: One of the strategies employed by companies to differentiate themselves from others, in the food market, has been to market organic products according to the assumption that …
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