Consumer Decision Making Regarding a “Green” Everyday Product
作者： John Thøgersen , Anne-Katrine Jørgensen , Sara Sandager
DOI: 10.1002/MAR.20514
关键词:
摘要: … between competing options and the low perceived risk (eg, Dholakia, 2001… case is strongly correlated with involvement in buying organic food (r = 0.60), it may actually reflect consumer …
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