Search engine optimisation versus website usability: Conflicting requirements?

摘要: Introduction. The objective of this research was to prove that implementing search engine optimisation elements are in contradiction Website usability attributes is essential improve rankings. Method. Three Websites were use: the control used for benchmarking purposes; experimental created conduct additional experiments and triangulation two integrated all on-page but ignoring contradictory attributes. Analysis. Quantative statistical analysis conducted on data by means univariate variance test, linear regression Kruskal-Wallis test. Results. Experiments indicated implementation rankings increase conversions (such as purchases) thus return investment. Conclusions. We confirm have a direct impact how commercial engines interpret Web pages terms ranking. Secondly, identified. Finally, we conclude application both maximising conversion generation.