The customer journey for the purchase of visual art and the impact of eWOM information

摘要: In this study, the influence of eWOM information on consumer decision-making will be applied to case hedonic products and particularly visual art. Namely, even art industry is quickly expanding into online mediated channels attracting new markets audiences (Skate's, 2014). As such, art-buying patterns are rapidly transferring where a significant growth spaces revolutionizing communication established hierarchies in sector with social media aiding validation increasing buyers' confidence (Arttactic, Facebook, Twitter Instagram thus becoming major platforms for finding sharing about art, which transforming appreciation collecting activity knowledge tastes. This study applies qualitative method data collection order delve phenomenon acquire insight attitudes understanding behaviours (Hanson Grimmer, 2007).